About the project


Craftsvilla is an online shop for Indian ethnic clothing, footwear, fashion devices, handcrafted way of life items, house devices, and food items. The business was founded in 2011 and headquartered in Mumbai, Maharashtra. Craftsvilla links regional artisans and designers straight to worldwide customers. It supplies the online market to “Discover Unique Indian Products” consisting of Handmade, Vintage, Ethnic, Organic and Natural products from India.

quest to find


Craftvilla wanted us to Rank for the competitive keywords in there industry so that they can drive high-quality traffic, that can help them to increase the sales and spend less budget on paid marketing. Has Craftsvilla was lacking various on-page elements, they wanted us to audit the site and improve the overall on-page score by suggesting technical changes to the developer and designer.

We ran a Manual and automatic technical audit using SEOMoz tools which currently called “Moz”. It provided us with all the details of broken links, missing alt attributes, keyword targeting, etc. We went through manual each of the sectioned report given by the Moz tool and manually created an audit report and instruction for the developer to implement the On-Page SEO bug. Later we created an in-depth keywords research and Off-Page SEO strategy consisting of Guest Post, Infographics, Blog Commenting, Relevant Directory submission, PR SEO Strategy & Creating Quality content for the blogs was the major activities to drive high-quality backlinks and give a boost to keywords rankings. Major challenge was to do an email outreach for Guest post and connecting with various media publication for press release.

After Strategic Keyword targeting and building quality backlinks, Craftsvilla started ranking on major keywords which helped them to increase their organic sessions & organic revenue. I helped them to achieve zero rankings and #1 rankings for some competitive keywords like Buy sarees, buy lehengas, buy artificial jewellery and many more.

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