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Grayfords is an Top 500 independent boutique firm in Central London that specialises in English and international family law. We offer a bespoke service that provides practical legal advice alongside client care with your well-being in mind.
In 2016, Digitbite Aka Hemitz Ltd was hired, as a strategic development partner for Grayfords marketing strategy. Working in collaboration, the team was tasked with solving two problems: first, how to get people to the Grayfords website with regularity; and second, how to centralise its digital platform so that all online activity operated within the same space. This included the development of a tenants portal. Another key factor for this project was timing; the job needed to be complete in time for their Christmas launch, when they attract more visitors than any other time of year.
The initial research stage required an understanding of Grayfords clients. After conducting surveys through both their existing mailing list and social media analytics data, marketing personas were developed to create an understanding of the types of visitors – occupation, relationship, income, etc
Once this was complete, it was possible to create site pages that were suited to meeting the needs of the target audience, in the hope of drawing them to the site on a regular basis. A range of onsite features were added including an onsite advent calendar and a shopping blog.
Grayfords achieved its objectives: a fully functional, single online platform, significantly reducing admin time to manage the digital assets and touchpoints.
Through our managed SEO program, we were able to first stabilize their fall and then grow their traffic by 300%.
Unlike other agencies we won’t pressure or harass you into making a commitment. When you contact us, we won’t ask lots of questions or demand hours of your time. Short for time? Complete this form and a member of the team will be back in touch right away.
As a leading digital agency, we look to engage with our clients beyond the conventional design and development agency relationship, becoming a partner to the people and companies we work with.
Request for a Free consultation TODAY! See how we can use our Lean Approach to build faster, cheaper, better!!!
Request for a Free consultation TODAY! See how we can use our Lean Approach to build faster, cheaper, better!!!
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