KALKI, the brand that houses one of an exclusive range of bridal, couture & prêt collection as well as accessories, footwear & jewellery which makes it one of the most sought after shopping destination for women. KALKI stands for ethnicity but with a contemporary twist that helps the bride experience a fairy tale wedding. Everything is crafted with an incredible range of fabrics and appliqué work. The classic collections of its timeless designs and ensembles for every woman are versatile and aesthetically appealing.
The brand believes in making special memories even more precious so that every woman celebrates her occasion with full zing. With interiors that match the brand’s personality and courteous staff, shopping at KALKI will indeed give every lady a wonderful shopping experience.
Kalki fashion wanted me to prepare and implement a digital marketing strategy that will increase brand awareness, decrease the bounce rate and increase the conversion value on ad spend by analysing the existing data, creating a new digital marketing strategy or a framework that will improve there ROI. They also want me to prepare and implement a strategy that can improve their overall score in every aspect of digital marketing.
Google AdWords Shopping Conversion Campaign: To run a Shopping ads campaign on Google on
Maximum Budget set for Paid campaign per day. So that we can test products that is getting
customers and then scale the single products to single conversion campaign.
Running a Retargeting Display and PPC Campaign: Retargeting campaign to recover cart
abandonment by providing special offers for them. Retargeting visitors those are engagement
rate is high on the website.
No 1 issue SEO issue is the page speed of the website on Mobile as well as Desktop, we can
optimize the web pages by eliminating Jquery & Javascript where can be possible. Reducing the
image size of the website.
Currently it has Good amount of organic traffic and sales are coming through search, that can be
improved by small tweaks on the website for example optimizing Meta tags increase CTR.
Targeting New Keywords and writing blog content
➔ New Keyphrase research from Google Webmaster potential and targeting
➔ On-page optimization (match of content and document markup to keyphrase searched)
➔ Universal or blended search (images, videos, maps, product content, reviews)
➔ Off-page optimization (link building), particularly through attracting links through content
➔ Social media optimization (integration with SEO and online PR)
➔ Universal or blended search (images, videos, maps, product content, reviews)
➔ Internal linking and site structure
➔ Social media optimization (integration with SEO and online PR)
Current engagement ratio is very low on each post the content published on Facebook &
Instagram. So, we have rethought our content marketing strategy for social.
Blog: At current stage kalki blog is undiscoverable on the website, we can have the blog section
on the end of the website with most recent blog post
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