Lime Ricki – Swimwear eCommerce Brand

01.
About the project

Summary

Lime Ricki discovered a great deal of success at an early stage from email marketing. They had actually accumulated a good-sized email list as well as were driving online sales year over year. Nevertheless, being a local business and also resources being limited, they stayed with what they were efficient as well as really did not expand into various other areas of digital marketing.

Co-founder Nicole Bruderer and also her two sisters evaluated their digital marketing efforts and tried to find outside the understanding, also assistance to define and carry out a robust digital marketing method.

Our team analyzed different data to understand the gaps Lime Ricki was worried about, after that we evaluated the 500K+ site visitors visiting the website, channels driving website traffic and also conversion funnels for the 10,000+ orders and discovered the complying with challenges and opportunities with each digital marketing channel.

02.
quest to find

Challenges

Organic search traffic wasn’t a high priority for LimeRicki when they initially aimed for help. They had keyword rankings for a handful of terms since their brand name was closely related to specific searches. Beyond that, they had very little search exposure for keywords that should have been ranking well. To improve natural search efficiency, I carried out these services.

ORGANIC SEARCH

Challenge

Organic search traffic wasn’t a high priority for LimeRicki when they initially aimed for help. They had keyword rankings for a handful of terms since their brand name was closely related to specific searches. Beyond that, they had very little search exposure for keywords that should have been ranking well. To improve natural search efficiency, I carried out these services.

Solution

  • Evaluated keyword patterns throughout the year to determine what users looked for as products purchase.
  • Utilized consumer data to affect new colors and styles Lime Ricki must create in the future and developed that into the website layout.
  • Tied blog posts material to specific landing pages to construct keyword research.
  • Cleaned up technical issues and improved website speed.
  • Redirected old/broken product URLs to appropriate pages.

EMAIL MARKETING

Challenge

Lime Ricki provided enjoyable and innovative e-mails to their clients that produced great results. However, getting possible clients to opt into their list was a missed out on the chance. I carried out the following to increase newsletter subscribers:

Solution

  • Ran A/B tests on popups to improve email customer conversion rate
  • Began segmenting their list to better comprehend online customers from in-store clients for an enhanced e-mail campaign.
  • Pushed out emails to promote a blog post material.

SOCIAL MEDIA MARKETING AND INFLUENCER MARKETING

Challenge

Lime Ricki Swimwear’s social platforms were getting little to no engagement and the audience that was developed was through ads targeted to the incorrect people. This developed a disengaged audience due to the fact that it was not Lime Ricki’s target audience. Rather it had plenty of people who didn’t relate or weren’t thinking about the Lime Ricki objective and items. I worked to drive pertinent traffic to their social media profiles and increase engagement through:

Solution

  • Highly targeted Facebook ads to get individuals to like Lime Ricki’s Facebook page
  • Targeted ads and boosted posts for blog content on Lime Ricki’s website
  • Influencer outreach and promotions using bloggers and Instagrammers for product placement
  • Utilize rich pins on Lime Ricki’s site
  • Regularly pin products on Pinterest
  • Use promoted pins on top-performing blog content

PAID SEARCH

Challenge

Majority of the PPC keywords Lime Ricki was bidding on were a broad match. Their advertisements were usually in position 1-3 and campaigns that were targeting people outside of the US had an actually high CPA. Google shopping campaigns were a small part of their paid search strategy and screen ads we not carrying out well. I made numerous modifications to their paid projects such as:

Solution

  • All broad match keywords were switched to a broad match modifier. By including an anchor (+) to particular keywords
  • Bids were decreased dropping ads below the 2nd position saving money without losing total presence in paid search
  • Google shopping projects were broadened to acquire more reach and improve CPA
  • Advertisement groups were better organized into styles and enhanced to lower cost per conversion and enhance the quality score.
03.
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