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Introduction & Case description
Revamping Digital Marketing for a Boutique Law Firm
Background:
Grayfords, a top 500 independent boutique firm in Central London, specializes in English and international family law. Known for its bespoke service and client care, Grayfords sought to enhance its online presence and digital strategy.
Challenges:
In 2016, Digitbite was hired to solve two main challenges: increasing regular traffic to the Grayfords website and centralizing their digital platform for streamlined operations. The project also required timely completion before the Christmas launch, a peak visitor period.
The solution & Technology
Implementing a Strategic Digital Marketing Plan
We conducted thorough research, developing marketing personas from survey and social media data. This enabled us to create tailored site pages to meet the target audience’s needs. Added features included an onsite advent calendar and a shopping blog. Our strategy aimed to draw regular visitors and centralize digital activity.
Result Driven
Achieving Significant Growth and Centralized Digital Operations
The implementation of our strategy led to a fully functional, single online platform for Grayfords, significantly reducing admin time. Our managed SEO program stabilized and then grew their traffic by 300%, meeting and exceeding project objectives.
“Digitbite’s strategic approach transformed our digital presence. The centralized platform and increased traffic have significantly improved our operations and client engagement. Their expertise was crucial to our success.”
Grayfords Team
