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Introduction & Case description
Revolutionizing Craftsvilla’s Digital Strategy for Growth
Background: Craftsvilla, an online marketplace for Indian ethnic clothing, footwear, accessories, and more, was founded in 2011 and is headquartered in Mumbai. The platform connects local artisans and designers with global customers, offering unique, handmade, vintage, and organic products.
Challenges: Craftsvilla aimed to rank for competitive industry keywords to drive high-quality traffic and increase sales while reducing dependency on paid marketing. The site lacked essential on-page SEO elements, requiring a thorough audit and technical improvements.
The solution & Technology
Implementing Comprehensive SEO Strategies for Craftsvilla
We conducted a manual and automated technical audit using Moz, identifying broken links, missing alt attributes, and keyword targeting issues. Detailed audit reports and instructions were provided to developers. We performed in-depth keyword research and developed an off-page SEO strategy, including guest posts, infographics, blog commenting, directory submissions, PR SEO, and quality content creation to build high-quality backlinks and improve keyword rankings.
Result Driven
Achieving Remarkable Growth in Organic Traffic and Rankings
Following strategic keyword targeting and quality backlink building, Craftsvilla achieved top rankings for major keywords, leading to a significant increase in organic sessions and revenue. Keywords like “buy sarees,” “buy lehengas,” and “buy artificial jewellery” now rank #1, driving substantial organic traffic.
