Quick links to the information:
Introduction & Case description
Revamping Online Strategy for KalkiFashion’s Growth
Background: KalkiFashion, a premier brand for bridal, couture, and prêt collections, aimed to enhance its digital presence. Known for its contemporary twist on ethnic wear, the brand sought to improve user engagement and conversion rates through a comprehensive digital marketing strategy.
Challenges: The primary challenges included increasing brand awareness, reducing bounce rates, and maximizing the return on ad spend. KalkiFashion needed a holistic digital marketing framework to improve their overall digital performance and ROI.
The solution & Technology
Implementing Advanced Digital Marketing Strategies
We developed a comprehensive digital marketing strategy focusing on SEO, PPC, and social media. This involved thorough keyword research, optimizing website speed, and enhancing content quality. We also implemented targeted campaigns on Google AdWords and retargeting strategies to reduce cart abandonment and increase conversions.
Result Driven
Achieving Remarkable Growth in Traffic and Conversions
By executing our tailored digital strategies, KalkiFashion experienced significant improvements. Organic traffic grew by 170%, keywords like “saree designer blouse” and “bridal lehengas” ranked higher, and the ROI on ad spend reached 46.7%. Additionally, the average order value increased by 12%, and 40% of visitors were repeat customers.
